Visual identity & wayfinding
Identity and graphic design, wayfinding and parking signage, project hoarding, exhibition fit-out, award shields and ID badges.
Visual identity and graphic design, wayfinding and parking signage, project site hoarding, land boards, exhibition fit-out, award shields and ID badges — the work that makes a brand consistent everywhere it appears.
This is the work that decides whether a brand looks like one brand. The sign, the menu, the invoice book, the van and the exhibition stand each drift a little, and the drift is what makes a business look smaller than it is.
It starts with the identity itself — what the brand looks like, written down, before anyone decides where it goes. If you already have a logo you usually do not need a new one; you need the rules for applying it, and then the discipline of applying them the same way everywhere.
From there it is application. Wayfinding is the largest piece: exterior monoliths through to interior room and floor signage, parking bay markers and prohibition boards, done as one set so the type, the colour and the arrow language hold from the car park to the last door. We have delivered illuminated wayfinding for a venue of that scale.
Project hoarding is its own thing. A construction site is an advertisement for months before it is a building, so the hoarding usually alternates a render of the finished development with brand panels, and the safety and restriction boards go up in the same run. Land and plot boards go on steel frames.
Also here: exhibition and event fit-out — stands, backdrops, roll-ups and feather flags — along with award shields and staff ID badges.
Design and fabrication stay in the same place deliberately. A design nobody can fabricate is not a design, and drawing the identity and making the thing under one roof is what stops the installed sign looking unlike the drawing.
What this covers
| Material | Where it suits | Lighting |
|---|---|---|
| Visual identity and graphic design | A new brand, or an existing one applied consistently across signage, print and screens | Design, then execution |
| Wayfinding and parking signage | Campuses, hotels and buildings where people have to find their way; interior signage, monoliths and bay markers | Illuminated or plain |
| Project hoarding and land boards | A construction site that should look like the finished development; plot boards on steel frames | Printed panels on frame |
| Exhibition and event fit-out | Stands, backdrops, roll-ups and feather flags | Portable and reusable |
| Award shields and ID badges | Recognition pieces and staff identification | Made to order |
How identity work runs
- The identity first — what the brand looks like before deciding where it goes
- Then the application: signage, print, screens and fit-out, drawn from the same set of rules
- Fabrication and installation in-house, so the finished thing matches the drawing
Items in this service
Project site signage
Project hoarding
Printed panels that close a site off and carry the brand while the work runs.
Project boards & building banners
The information board at the gate, and the wrap that announces an opening.
Safety & restriction signs
Protective-equipment and no-entry boards, on rigid panel that survives outdoors.
Wayfinding & parking
Wayfinding monoliths
Freestanding directional totems that take a visitor from the street to the door.
Interior signage & glass branding
Floor directories, door plates and frosted vinyl applied to glass.
Parking bay signs
Post-mounted bay markers — visitor, accessible and parallel — in a reflective face.
Every item has two photographs. Hover or tap a photo to see the other one.
Questions we are asked
- We already have a logo. Do we need identity work?
- Not necessarily a new one. What usually goes wrong is consistency — the sign, the menu, the invoice book and the van each end up a slightly different colour and weight. The useful work is writing down how the existing logo is applied, then applying it the same way everywhere.
- Can you do a whole wayfinding set for a building?
- Yes — exterior monoliths through to interior room and floor signage, parking bay markers and prohibition boards, as one set so the type, colour and arrow language stay the same from the car park to the last door.
- What goes on project hoarding?
- Usually a render of the finished development alternating with brand panels, so a site under construction is already advertising what it will become. Safety and restriction boards go up in the same run.
- Do you design, or only produce?
- Both, and the reason we keep them together is that a design nobody can fabricate is not a design. Drawing the identity and making the thing in the same place is what stops the installed sign looking unlike the drawing.
Need this for your business?
Send us the details and we will come back with a recommendation and a price.